Lusha

Lusha: Verified B2B Contact Data and Buying Signals for Sales and GTM Teams

by Lusha Systems Ltd.

High-accuracy B2B sales intelligence and contact enrichment platform.

(Based on reviews)
Free Option Available
1M+ users
No credit card required
Lusha Interface

What is Lusha?

Lusha is a B2B sales intelligence platform built primarily around one thing: giving you accurate contact data for the people you want to reach. It covers 280M+ verified B2B contacts and 30M+ company profiles across North America, EMEA, LATAM, and APAC, with 98% email deliverability and 86% phone accuracy (per the official Lusha Data page at lusha.com/data).

The platform is used by 280,000+ revenue teams including Google, Snowflake, Amplitude, Autodesk, Zendesk, Oracle NetSuite, and Salesforce (per the official pricing page). It is built by Lusha Systems Inc., headquartered at 800 Boylston St., Boston, MA.

The core access points are three: a Chrome Extension that reveals contact details while you browse LinkedIn and other sites, a web-based Workspace for searching and filtering the full database in bulk, and an API for teams that want to pipe Lusha data directly into their own systems and workflows. A free plan with 70 credits per month is available with self-serve signup — no credit card required, no sales call needed.

Lusha also has an SMB-specific landing page at lusha.com/smb, confirming the platform is designed to serve smaller teams alongside its enterprise customers.

What is Lusha used for?

The most common use case is finding direct contact information for B2B prospects before reaching out. A founder or sales rep identifies a target person on LinkedIn, opens the Lusha Chrome Extension, and sees their verified business email and direct phone number without leaving the page. One click sends that contact to the CRM. What used to take 15 minutes of searching takes 30 seconds.

The second use case is bulk prospecting. In the Workspace, you filter the 280M+ contact database by job title, seniority, company size, industry, location, and technology stack, then export a list of verified contacts with emails and phone numbers already attached. No manual research required.

The third use case is CRM enrichment. Lusha's enrichment feature auto-fills missing or outdated contact and company data in Salesforce or HubSpot, and keeps those records current as contacts change jobs, get promoted, or move to new companies. The official data page confirms data is refreshed daily.

The fourth use case, increasingly relevant in 2026, is signal-based outreach timing. Lusha's Buying Signals feature tracks job changes, hiring surges, funding rounds, revenue milestones, and intent signals. When a target account shows a growth signal, Lusha surfaces it so you can reach out at the right moment rather than cold-contacting a company with no active buying trigger.

Best For

  • Founders & Executives
  • HR & Hiring
  • Marketers & Advertisers
  • Operations & Automation
  • Sales & Outreach
  • Freelancers & Solopreneurs
  • Small Agencies
  • B2B SaaS / Tech Startups
  • Consultants & Coaches
  • Professional Services
  • Advanced
  • Beginners
  • Intermediate

Not For

  • Content Creators & Bloggers
  • Course Creators & Educators
  • Customer Support & Chatbots
  • Developers & Engineers
  • Finance & Bookkeeping
  • Graphic & Visual Design
  • Research & Data Analysis
  • Social Media Managers
  • Video Editing & Production
  • E-commerce Brands
  • Creator Economy
  • Local Businesses
  • Online Education & Courses
  • Non-profits & NGOs

Lusha Capabilities

Chrome Extension — Contact Data on LinkedIn and the Web

Overlays verified contact data (business email, direct dial, mobile number) on LinkedIn profiles and other supported websites. You see the data without leaving the page and push the contact to your CRM with one click. Available on the free plan. Data quality reflects Lusha's full verification stack: 98% email deliverability, 86% phone accuracy.

Workspace — Bulk Prospecting and List Building

The searchable database interface. Filter 280M+ contacts by job title, seniority, department, company size, industry, revenue, location, and technology stack. Auto-updating lead lists (called Lists) save your search criteria and refresh as new matching contacts are added to the database. Export results with verified contact data attached.

Buying Signals — Real-Time Trigger Events

Tracks three signal categories: Intent and Engagement (website visitors, content consumption, buying-intent news), Growth signals (hiring surges, headcount increases, funding rounds, revenue milestones), and Contact Intelligence (job changes, promotions, new roles). When a signal fires on a target account, Lusha surfaces it as an alert so you can act before competitors do.

Engage — Email Outreach Sequences

Lusha's built-in tool for building and automating customizable email sequences, linked directly to the contact data already in the platform. Reduces the need to export to a separate sequencing tool for straightforward email campaigns.

CRM Enrichment and Lusha Plays

Auto-fills and updates Salesforce and HubSpot contact records with verified Lusha data on a continuous basis. Pre-built Lusha Plays are GTM workflow templates for common operations scenarios: job-change reactivation, Salesforce account auto-updates with Lusha Signals, auto-enriching incomplete HubSpot contacts, and Intercom-to-Salesforce enrichment. Integrates with Zapier, Make, Workato, and n8n.

Who uses Lusha?

SDRs and Sales Reps
Solo Founders and Early-Stage Startup Founders
Revenue Operations Teams
Recruiters

Who Gets Real Value From Lusha

Solo founders and SDRs doing phone-first outbound

Lusha's 86% phone accuracy and 280M+ direct dials make it one of the strongest options for call-based prospecting. If your outbound motion includes cold calling — not just cold email — Lusha's phone number coverage is a meaningful advantage over tools that prioritize email data only.

Anyone who researches contacts on LinkedIn daily

The Chrome Extension makes contact data retrieval invisible and fast. You browse LinkedIn as normal, the extension overlays verified emails and phone numbers on the profile, and you push the contact to your CRM with one click. For a solo founder doing targeted LinkedIn research, this workflow saves significant time per session.

Small sales teams (1 to 5 people) who need self-serve CRM enrichment

Lusha's enrichment feature keeps Salesforce and HubSpot records current without manual cleanup — contacts who change jobs, get promoted, or move companies are updated automatically. For a small team without a dedicated RevOps function, this removes a recurring admin task.

Revenue ops teams managing signal-triggered GTM workflows

Lusha Plays and the API let ops teams build automated GTM workflows triggered by buying signals — job changes, funding rounds, hiring surges — without custom engineering. The pre-built Play templates for Salesforce, HubSpot, Zapier, and n8n reduce the time to build and maintain those automations.

Lusha Features

Chrome Extension

Reveals verified contact data on LinkedIn profiles and supported websites. Push contacts to CRM in one click. Available on all plans including free.

Workspace Contact Search

Filter 280M+ B2B contacts by job title, seniority, department, company size, industry, revenue, location, and technology stack.

Company Search

Search 30M+ company profiles using firmographic filters including industry, headcount, revenue, location, and technology stack.

Auto-Updating Lists

Save your search criteria as a List that automatically refreshes as new contacts matching your ICP are added to the Lusha database.

AI Recommendations

AI-surfaced high-potential prospects based on your ICP and historical engagement patterns.

Buying Signals — Intent and Engagement

Track website visitors, accounts consuming category-relevant content, and news indicating buying interest.

Buying Signals — Growth

Monitor hiring surges, headcount increases, funding rounds, and revenue milestones on target accounts.

Buying Signals — Contact Intelligence

Track job changes, promotions, and new roles at target contacts and companies.

Alerts

Real-time notifications when buying signals fire on accounts and contacts you're tracking.

Engage — Email Sequences

Customizable and automated email outreach sequences built inside Lusha, linked directly to contact data.

Conversations

Call recording and sales meeting analysis for reviewing and improving outreach quality.

CRM Enrichment

Auto-fill and continuously update Salesforce and HubSpot contact and company records with verified Lusha data.

Lusha Plays

Pre-built GTM workflow templates for common ops scenarios including job-change reactivation, Salesforce account auto-updates, and HubSpot enrichment.

API

Connect Lusha data to any external system via REST API or webhooks for custom workflows and automated data pipelines.

MCP Server

Use Lusha data inside AI tools and agents via Model Context Protocol integration at lusha.com/mcp-server-ai-data-integration.

Salesforce Integration

Native two-way sync for contact enrichment, lead routing, and CRM data updates.

HubSpot Integration

Native two-way sync for contact enrichment, workflow triggers, and CRM data quality management.

Zapier, Make, Workato, n8n Integration

Connect Lusha buying signals and enrichment data to any workflow automation tool.

GDPR, CCPA, SOC 2, ISO 27701 Certified

Certified by ePrivacyseal GmbH (GDPR), TrustArc (CCPA), SOC 2 Type II, ISO 27701 (Privacy by Design), ISO 27001, and TRUSTe Responsible AI.

About Lusha Pricing

Free

Free

Starter

USD50 /month

Pro

USD70 /month

Premium

USD400 /month

Scale

USD0 /year

Lusha uses a credit-based pricing model. Credits are the currency of contact data access:

  • 1 credit reveals a verified email address

  • 10 credits reveals a phone number (direct dial or mobile)

This structure lets you choose how to allocate your budget between email-first and phone-first outreach rather than paying a flat rate for both.

Free — $0/month 70 credits per month. Access to the Chrome Extension, basic prospecting features, and CRM integrations. No credit card required. Self-serve signup at lusha.com. On monthly plans, unused credits roll over and accumulate up to twice the credit limit of your plan — so free plan unused credits can accumulate up to 140 credits before capping.

Paid plans (Pro, Premium, Scale) Paid plans add higher credit volumes, additional seats, advanced features (Buying Signals, AI Recommendations, Engage sequences, Conversations), and priority support. The Scale plan is fully customizable and designed for larger teams — contact Lusha's sales team for Scale pricing. For teams of 5 or more users, contacting sales is required.

On annual plans, all credits are issued upfront. Unused credits reset at the end of the annual cycle (no rollover on annual plans). On monthly plans, unused credits roll over up to twice the monthly credit limit.

Cancellations are self-serve via Account Settings and take effect at the end of your billing period. Credits remain available until the cycle ends.

Note: Exact monthly prices for Pro and Premium plans are published at lusha.com/pricing but were not visible from the page fetch at time of writing due to JavaScript rendering. Verify current plan prices directly at lusha.com/pricing before subscribing.

Pricing last verified March 2026. Confirm current plan details at lusha.com/pricing.

What Lusha Replaces in Your Stack

✓ Can Replace

A standalone email finder tool (Hunter.io, Snov.io) for founders who currently use a separate tool just to find verified business emails. Lusha's Chrome Extension covers the same use case and adds phone numbers, company data, and CRM push in the same action.

Manual LinkedIn research for sales reps spending time manually noting contact details from LinkedIn profiles before entering them into a CRM. The Chrome Extension eliminates both steps: contact data appears on the profile and pushes to the CRM in one click.

A basic CRM enrichment service for operations teams running manual or scheduled data cleanup processes in Salesforce or HubSpot. Lusha's enrichment auto-fills and continuously updates records as contacts change roles, removing the manual intervention cycle.

→ Sits Alongside

A CRM (Salesforce, HubSpot) Lusha feeds verified contact data and buying signals into your CRM but doesn't replace it. The CRM remains the system of record for deals, pipeline, and account history.

A sales engagement platform (Outreach, SalesLoft) Lusha's Engage feature handles email sequences, but teams running complex multichannel outreach programs at volume may keep a dedicated engagement platform alongside Lusha for its sequencing depth and analytics.

Apollo.io some teams use Lusha specifically for phone number accuracy (its strongest suit) and Apollo for email-first bulk prospecting and built-in sequencing, using both tools for different parts of the outreach workflow.

Honest Note

Lusha's strongest case as a standalone tool is for phone-first outbound. If the majority of your prospecting is cold calling rather than cold email, Lusha's 86% phone accuracy and 280M+ direct dials make it a primary tool rather than a supplementary one. For email-first outbound, the decision between Lusha and Apollo comes down to whether you prioritize phone coverage (Lusha) or a built-in sequencing platform with a larger free plan (Apollo).

Frequently Asked Questions

70 credits per month works out to 70 email contacts or 7 phone contacts, or a combination of both. For a solo founder doing targeted outbound to a defined list of high-priority accounts — not bulk prospecting — 70 credits is enough to test whether Lusha's data quality matches your target market before committing to a paid plan. The Chrome Extension on the free plan lets you look up contact data on specific LinkedIn profiles without consuming your bulk credit allocation. Unused credits roll over up to 140 total on the free plan, giving you a small buffer if one month is lighter than another.
Lusha's stated strengths are phone number accuracy (86% phone accuracy, 280M+ direct dials) and email deliverability (98%). Apollo covers 265M+ contacts with a 91% email accuracy rate and includes a stronger built-in outreach sequencing platform. ZoomInfo has the deepest enterprise org chart data and direct dial coverage but requires a $15,000+/year annual contract with no self-serve access. For phone-first outbound with a self-serve tool, Lusha is a strong choice. For email-first outbound with built-in sequencing, Apollo's free plan covers more ground. For enterprise account intelligence at scale with a dedicated sales team, ZoomInfo's data depth is superior — but the commitment required is significantly higher.
Yes. Lusha integrates natively with Salesforce and HubSpot, confirmed via the official integrations page at lusha.com/lusha-integrations. From the Chrome Extension, you can push a contact directly to your CRM with one click. The enrichment feature auto-fills and updates CRM records on an ongoing basis. Lusha also integrates with Outreach, Zapier, Make, Workato, n8n, and Intercom for broader workflow automation.
Yes. Lusha is GDPR compliant as certified by European independent auditors ePrivacyseal GmbH, CCPA compliant as audited by TrustArc, SOC 2 Type II certified, ISO 27701 (Privacy by Design) and ISO 27001 certified, and TRUSTe Responsible AI verified — all confirmed via the official data page at lusha.com/data. The Trust Center at lusha.com/trust-center covers data sourcing, privacy policy, and compliance documentation.
Lusha Plays are pre-built GTM workflow templates that combine Lusha with tools like Salesforce, HubSpot, Zapier, Make, Workato, n8n, and Intercom to automate common operations tasks. Current examples include job-change contact reactivation, Salesforce account auto-updates triggered by Lusha growth signals, auto-enriching incomplete HubSpot contacts, and Intercom-to-Salesforce lead sync. They're available in the Lusha Campus at lusha.com/campus/plays.

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Starting Price
Starts from $50.00 monthly
Subscription

Specs

Platforms
Web Browser (Workspace) Chrome Extension Microsoft Edge Extension CRM Embedded App
Integrations
Salesforce Clay Claude MCP

Safety & Trust

  • GDPR Compliant
  • ISO 27701
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