HeyGen generates professional videos using AI avatars, voice cloning, and multilingual dubbing. You write a script, pick an avatar, and get a finished video — no filming required.
HeyGen is an AI video generation platform that lets you create spokesperson-style videos using AI avatars instead of filming yourself or hiring a presenter. You paste a script, choose from 700+ stock avatars or create a Digital Twin of yourself, select a voice and language, and HeyGen renders a finished video in minutes.
The platform covers four connected workflows: AI avatar video creation, text-to-video generation, video translation and dubbing in 175+ languages, and product ad generation with AI avatar spokespeople. It is used by 100,000+ teams and named G2's #1 Fastest Growing Product of 2025.
HeyGen is not a general video editor. You cannot import raw footage and cut it together. It is built for generating AI video from text and images, not for post-production of filmed content.
The most common use case for solo founders and small businesses is creating spokesperson videos without appearing on camera. A consultant records a short reference video of themselves, HeyGen builds a Digital Twin, and from that point forward any script can be delivered by the AI version of them at any length or in any language.
The second most common use is translating existing videos into other languages. Businesses with a working English video use HeyGen's Video Translator to dub it into Spanish, German, French, or 172 other languages with lip-synced audio — without re-recording anything.
Other documented uses include: turning PowerPoint slides and PDFs into narrated training videos, creating personalized sales outreach videos at scale, producing UGC-style social ads without hiring creators, making product demo videos from a script and product image, and generating course content without a studio setup.
Film a short reference clip of yourself once and HeyGen builds a personal Digital Twin that delivers any script in your voice and likeness. The Avatar IV model produces natural facial expressions, realistic lip-sync, and controllable gestures. The Creator plan includes 1 Digital Twin. Business plans include 5.
Upload any video and HeyGen translates it into 175+ languages with lip-synced audio that preserves the original speaker's voice, tone, and pacing. No re-recording, no voice actors, no manual audio sync. Creator plan supports videos up to 30 minutes. Business plan supports up to 60 minutes.
Describe what you want and HeyGen builds the entire video: script, visuals, avatar narration, and music. The Video Agent handles the full production pipeline from a text prompt. Useful for explainer content, onboarding videos, and social clips without any manual assembly.
A document-style video editor where you write and edit the script as text and the video updates to match. You control tone, delivery, gestures, and emotion through text commands rather than timeline scrubbing. Built for users who think in writing rather than video editing concepts.
Upload a product image and a script and HeyGen places the product in the avatar's hand and generates a UGC-style ad ready for TikTok, Instagram, or Amazon. Covers the product ad use case with more avatar control and brand consistency than tools built purely for ad volume.
The Digital Twin workflow means recording once and delivering unlimited scripts in your own likeness going forward at any length or in any language. Course creators, coaches, and thought leaders cite this as the highest-value use case. The Creator plan at $29/month covers this workflow completely.
The Video Translator with 175+ languages and natural lip-sync is the most direct path from one master video to localized versions for every market. One video in, 10 language versions out without re-recording, rehiring voice actors, or manually syncing audio.
PowerPoint and PDF to video narration, SCORM export, LMS integrations, and interactive video with quizzes and branching are purpose-built for this audience. The Business plan at $149/month covers the full eLearning production workflow including team collaboration and workspace management.
UGC video ads, product placement generation, and text-to-video output cover the main short-form ad formats without a production budget. The Avatar IV model holds up well for 15 to 60 second social content, and the brand kit keeps output consistent across a campaign.
Record once, deliver unlimited scripts in your own likeness. Creator plan: 1 Digital Twin. Business: 5+.
Pre-made AI avatars available on Creator and above. 500+ available on the free plan.
Turn any static portrait or image into a talking, lip-synced AI presenter.
HeyGen's latest avatar model with natural facial expressions, realistic lip-sync, and gesture control.
Clone your voice for consistent branded narration across all content. Unlimited on Creator and above.
Pre-built AI voices across accents, languages, and styles available on all plans.
Full video generation from a text prompt. Script, visuals, avatar narration, and music handled automatically.
Turn any image into a dynamic video with AI lip-sync, speech timing, and expressive voices.
Upload audio and HeyGen generates a video with synced avatar and visuals.
Import slides directly and generate a narrated video walkthrough from the content.
Upload a product image and script. HeyGen places the product in the avatar's hand and generates a ready-to-run ad.
Create scroll-stopping UGC-style social content without a camera or studio.
Document-style video editing. Write the script as text, control tone and gestures through text commands.
Dub any video into 175+ languages with lip-synced audio that preserves the original speaker's voice and tone.
Automated audio replacement in target language with accurate timing and pacing.
Store brand colors, logos, and fonts for consistent output across all generated content. Creator plan and above.
Add quizzes, clickable links, and decision branching to video. Business plan and above.
Export course content in SCORM format for direct upload to any LMS. Business plan and above.
Access to Sora, Veo, Kling, Flux, and ElevenLabs within HeyGen without switching platforms.
Pay-as-you-go API for video generation, translation, text-to-speech, and avatar creation. All plans.
Zapier, Make, HubSpot, and n8n integrations available on Business plan and above.
Built-in screen recording for creating product walkthroughs and tutorial content. Business plan and above.
Export in 4K resolution on Pro, Business, and Enterprise plans. 1080p on Creator. 720p on Free.
GDPR compliant, SOC 2 Type II certified, CCPA compliant, EU AI Act compliant, Data Privacy Framework certified.
All prices are for monthly billing. Annual billing reduces the Creator plan to $24/month, a saving of 17%.
Free: $0/month. 3 videos per month, videos up to 3 minutes, 1 Custom Digital Twin, 500+ stock photo avatars, 720p export, 30+ language trial access. No credit card required. Enough to verify the interface and generate a sample output, not enough to evaluate the Digital Twin or translation workflows at full capability.
Creator: $29/month ($24/month annual). Unlimited avatar videos, videos up to 30 minutes, 700+ stock video avatars, 1 Digital Twin, unlimited voice cloning, 175+ languages and dialects, 1080p export, brand kit, watermark removal. This is the plan most solo founders and independent creators need. It covers the full workflow without a team.
Pro: $99/month. Everything in Creator plus 10x more premium feature usage, faster processing, script editing for translations, and 4K export. For power users generating high volumes or needing 4K output quality.
Business: $149/month + $20/seat/month. Unlimited videos, videos up to 60 minutes, 4K export, 5 Custom Digital Twins, team collaboration, SAML/SSO, SCORM export, LMS integrations, and integrations with Zapier, Make, HubSpot, and n8n. Built for teams.
Enterprise: custom pricing. Multi-workspace control, SCIM provisioning, priority support, dedicated customer success manager, invoice billing.
Cancellation: Self-serve. You retain access until the end of the current billing period. No penalty for cancelling.
Pricing verified directly from heygen.com/pricing, March 2026.
Hiring a video presenter or on-camera spokesperson HeyGen's Digital Twin and stock avatar library removes the need to appear on camera or hire a presenter for most business, training, and marketing video use cases.
Manual video dubbing and localization agencies the Video Translator with 175+ languages and native lip-sync replaces the localization workflow that previously required voice actors, studio time, and manual audio sync for each language.
Simpleshow, Lumen5, or Vyond for basic explainer and training video production. HeyGen covers the same use cases with more realistic avatar quality and broader language support.
VidAU for solo founders whose primary need is AI spokesperson video rather than bulk product ad generation. HeyGen's avatar quality and content type flexibility are stronger for non-product use cases.
A video editing tool for post-production HeyGen generates video from text and images but does not edit raw filmed footage. Users who also film content still use CapCut, DaVinci Resolve, or Adobe Premiere for that workflow.
A publishing and scheduling platform HeyGen creates and exports video. It does not schedule or publish to social platforms. Buffer, Later, or the native TikTok and Meta publishing tools handle distribution.
A CMS or course platform HeyGen produces course video with SCORM export but does not host or sell the course. Teachable, Kajabi, Thinkific, or similar platforms handle hosting and sales.
A script writing tool for longer or more complex scripts, users often write in Google Docs or Notion before pasting into HeyGen. The AI Studio editor handles short to mid-length scripts well directly.
HeyGen replaces the production step, not the creative step. The AI generates the video from your script, but writing a script that actually works for your audience is still your job. Users who get the most value come in with a clear purpose, a tested message, and a real audience in mind. The Digital Twin in particular requires thoughtful scripting to sound natural at scale. A convincing avatar delivering a mediocre script is still a mediocre video.
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