Review Lusha

Lusha Review (2026): Direct Phone Numbers and a Claude Connector, but Phones Cost 5 Credits and Refunds Are Strict

by Lusha Systems Ltd.

High-accuracy B2B sales intelligence and contact enrichment platform.

Pricing
Free: $0 (40 credits a month). Starter, Pro, and Premium prices appear on a slider on the pricing page, not in readable page text
Best For
Sales reps and founders who rely on phone outreach
Free Plan
Permanent Free plan with 40 credits a month, one seat, no credit card
Last Updated
October 2026
7.1/10 Editor Score

Editor's Verdict

Score: 7.1/10. Lusha is a strong phone-data tool that's easy to use, but credit costs, strict terms, and no automatic refunds weaken its value for solo founders.

Ideal user: A solo founder or rep selling larger deals by phone, working from LinkedIn or Claude, and emailing B2B companies.

Alternative: If email is your main need, compare the Hunter review. If you want an email and mobile on one credit, read the UpLead review.

Bottom line: Start on the Free plan and count your needs in credits. Confirm slider prices and the rollover policy with support in writing before any annual commitment.

Table of Contents

Who Should Skip This?

Skip Lusha if you need many phone numbers on a small budget. A phone costs 5 credits, so Free covers eight. For email, compare the Hunter review, or read the UpLead review for an email and mobile on one credit.

Skip it if you need an Arabic interface or Italian contacts. The listed interface languages are English, Spanish, French, and Portuguese. Lusha says Italian contact data isn't currently available.

Skip it if you want a guaranteed refund for bad data. The Terms say a used credit can't be revoked, and no refund is based on record quality. The help center says credit refund requests get manual, case-by-case review.

Analysis Summary

You sell to companies and need an email and a direct phone number for the right person. Lusha reveals both from your browser, and the Free plan gives 40 credits a month. The catch: a used credit isn't refunded, and the Terms restrict what you can do with the data.

Real-World Workflow Example

The task: You sell to small software companies and need the email and phone of 30 managers.

  1. Build: Describe the list in Workspace, and Lusha builds a table of companies and people.
  2. Filter: Turn on "Has email" and "Has phone" to drop contacts with no data before revealing.
  3. Reveal: Emails for 30 people cost 30 credits, and their phones cost 150, for 180 total.
  4. Export: Push the contacts to HubSpot at 1 credit per export, or export a CSV for about 2 credits.
  5. Send: Send from your own tool or from Lusha Engage through Gmail or Outlook.

The task uses about 183 credits, more than four times the Free plan. Lusha publishes no time estimates for these steps, only testimonials the company chose.

ROI: Is it worth the cash?

You can't calculate ROI in dollars because paid plan prices sit on a slider that wasn't readable as text. The practical rule: a full contact costs 6 credits, so multiply the slider's credit price by 6 and compare it to your first deal.

Accuracy raises the real cost. At the stated 85% phone accuracy, a working phone costs about 5.9 credits (5 divided by 0.85). A full contact with a working phone costs about 6.9.

The math works if you sell larger deals by phone. It weakens if email alone is enough. Test on the Free plan first, and remember used credits aren't refunded.

Pricing Reality

Free Tier

Free

Starter Plan

$49.90 /month

Pro Plan

$69.90 /month

Premium Plan

$399.90 /month

Scale Plan

$0 /year

Free: $0 for one seat, with 40 credits a month that reset each cycle. It includes the extension, CRM integrations, and MCP, plus the API with strict limits.

Starter, Pro, and Premium: These are self-serve plans billed monthly or annually, with a credit slider. Prices appear on the slider in the pricing page, not in the readable text, so check them there. The page sends teams larger than 5 users to sales.

Scale: A custom annual plan with per-user credit limits and negotiable credit volumes.

Credit costs: Revealing an email costs 1 credit and a phone costs 5, so a full contact costs 6. The Free plan covers 40 emails, 8 phones, or about 6 full contacts.

Workspace and API costs: AI chat costs 1 credit per 5 prompts, cell enrichment 1 per cell, and CSV export 1 per 25 rows. An API request costs at least 1 credit, even with no results.

Rollover: On monthly plans, credits roll over up to double the plan allowance, so a 100-credit plan holds 200 at most. Annual plans give all credits upfront. The Terms say the opposite, so ask support in writing.

Monthly vs annual: The help center says monthly plans are typically priced higher than equivalent annual plans. The readable page text doesn't publish the difference.

Price history: The Terms say Lusha may change fees any time, with notice if the change affects your plan. Promotional plans renew at full price automatically, without notice. The documentation mentions "new pricing plans" but publishes no older prices.

If you cancel: Cancel in account settings, effective at the end of the term, at least 14 days before renewal per the Terms. All payments are non-refundable, and account deletion goes through support.

Pros & Cons

Pros

  • The Free plan gives 40 credits a month with no card, plus the extension, HubSpot and Salesforce integrations, and the MCP server.
  • Lusha claims 117M+ direct dials and 165M+ emails, with 98% email accuracy and 85% US and 86% global phone accuracy (the company's own figures).
  • One credit balance covers Workspace, the extension, the API, and MCP. Search and field availability are free, and unmatched CSV rows cost nothing.
  • On monthly plans, unused credits roll over up to double your plan allowance while you stay subscribed, per the pricing page.
  • You can cancel any time and the plan stays active until the cycle ends. Monthly subscriptions can also be frozen for one or two months.
  • Lusha lists SOC 2 Type II, ISO 27001, ISO 27701, and ISO 42001 certifications, a California data broker registration, and a public opt-out page.

Cons

  • A phone reveal costs 5 credits, so a full contact (email plus phone) costs 6.
  • Used credits aren't refunded, and requests for bad-data credits get manual review with no guarantee.
  • Annual plans give all the year's credits upfront and reset them at year's end. The Terms say unused credits don't carry into the renewal term.
  • The API has strict limits on Free and Starter and is fully available from Pro. Data Waterfall starts at Pro.
  • After cancelling, your account drops to Free and credits reset. CSV export is a paid feature, so export your tables first.
  • Paid plan prices sit on a slider not shown in page text, and the Terms say prices can change.

Setup & Onboarding

You click "Start for free," register with a business email, and enter a 6-digit code. The help center explains that an email flagged as invalid or suspicious can get an account suspended right after signup, with an appeal process.

The strongest early moment is revealing a contact from the extension. It works on LinkedIn, Sales Navigator, and any B2B site through Lusha Everywhere. Lusha shows an email confidence score, and filters like "Has email," "Has phone," and "Has direct phone" help you avoid wasting credits.

Friction comes from credits. The Free plan's 40 credits cover about eight phones or six full contacts, so they run out fast.

The extension works in Chrome and Edge. Lusha publishes no official time estimate for your first contact.

UI/UX Analysis

The homepage shows products as cards: Workspace, MCP, API, and the extension. Below them is an intelligence layer with signals, lead ranking, recommendations, and website visitors. It describes two layers: search and deep intelligence.

These are marketing pages, and the pages reviewed don't show the product interface itself. Extension speed and stability can't be described from official sources.

  • Homepage workspace prompt: The page says its images are illustrative and show no real people, so don't treat them as proof of data quality.
  • Pricing page FAQ: A phone costs five times an email, so count your phone needs before choosing a tier.
  • Extension on LinkedIn: A credit is deducted at the moment you click reveal, and it isn't returned automatically if the number is wrong.

Feature Comparison

Feature Rating Details
Browser extension
4/5
Direct reveals on LinkedIn, Sales Navigator, and any B2B site, though each reveal spends credits
Workspace AI tables
4/5
Lists built from a sentence and free data columns, but AI chat and export cost credits
Direct dials
4/5
Over 117M numbers, but accuracy is 85% by the company's figure and coverage varies by country
Buying signals
3/5
26 dated signals refreshed weekly, but signal enrichment spends credits
Claude connector and MCP
4/5
Search and enrichment inside chat on every plan, but it can't send messages
API
3/5
Broad endpoints, but strict limits on Free and Starter
Engage
3/5
Sequences through Gmail or Outlook, and plan availability isn't published in the readable text

Support Reality

The listed channels are live chat in the dashboard, support@lusha.com, the help center, and a feature request board. The documentation mentions an account manager for annual plans.

The Terms say support runs Monday to Friday, 9:00 to 00:00 (GMT+3), and Sundays and Israeli public holidays, 15:00 to 00:00. Lusha guarantees 99% weekly platform availability.

If availability falls short, notify Lusha in writing. A second shortfall within three months lets you terminate with a prorated refund. Otherwise the service is "as is," and liability is capped at $100.

What Real Users Say

This review doesn't use review sites or forums, so it includes no summary of independent opinions. That's a known limit of this review.

The official pricing page shows a 4.3 out of 5 rating with award badges, without naming the rating source. The pages show testimonials from xGrowth, Insight Global, Nextgen, Carto, and Anaplan. They also show case studies from WalkMe, Zesty, and Oracle NetSuite, one claiming ROI above 1000%.

These are testimonials the company chose. The phone accuracy figures in them range from 80% to 90%. Check current G2 ratings yourself, and look for feedback from people targeting your industry.

Frequently Asked Questions

If you're doing email-only outreach, 70 credits reveals 70 verified business emails per month. If you're doing phone-first outbound, 70 credits reveals 7 direct dials or mobile numbers. Most founders use a mix — 30 emails and 4 phone numbers uses exactly 70 credits. Unused monthly credits roll over up to 140 total on the free plan, so a lighter month builds a small reserve for a heavier one.
For phone-first outbound — you call, then follow up by email — Lusha's 86% phone accuracy and Chrome Extension workflow make it the stronger starting point. For email-first outbound with multi-step sequences, A/B testing, and built-in follow-up automation, Apollo's free plan covers more of the workflow in one place. Decide based on whether your first outbound touchpoint is a call or an email.
On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. On the free plan, that means up to 140 credits total before the cap. On annual plans, credits are issued upfront for the full year and reset at year-end with no rollover. If you're considering annual, calculate your realistic monthly usage first — overestimating means losing credits at year-end with no refund.
Yes, confirmed via the official data page at lusha.com/data. Lusha is GDPR compliant certified by European independent auditors ePrivacyseal GmbH, CCPA compliant audited by TrustArc, SOC 2 Type II certified, ISO 27701 (Privacy by Design) and ISO 27001 certified, and TRUSTe Responsible AI verified. The official Zesty case study documents a European BDR team achieving 85% contact accuracy after switching from ZoomInfo and RocketReach — relevant validation for European-market prospecting.
Yes. Cancellation is self-serve via Account Settings, confirmed in the official pricing FAQ. Credits remain available until the end of the current billing period. Cancellation takes effect at end of billing cycle. No advance written notice is required and there is no auto-renewal penalty for missing a cancellation window.
Yes. Lusha has a dedicated recruiters page at lusha.com/recruiters and the Chrome Extension works the same way for sourcing candidates on LinkedIn as it does for sales prospecting. You view a candidate's profile, the Extension surfaces their verified contact details, and you reach out directly rather than relying on InMail. The same credit system applies.
The Extension displays 'data not available' without consuming any credits — you're only charged when data is successfully revealed. This means you can browse profiles and only pay for the contacts Lusha actually has in its database. Test your ICP on the free plan before committing to a paid tier. The 70 free credits are enough to assess database coverage for your specific market segment before spending anything.

Comparisons

Quick Metrics

Ease of Learning 80%
Value for Money 50%
Time Saved 70%
Solo-Friendliness 70%
First-Week Value 60%

Safety & Compliance

  • GDPR Compliant
  • ISO 27701
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