High-accuracy B2B sales intelligence and contact enrichment platform.
Score: 7.1/10. Lusha is a strong phone-data tool that's easy to use, but credit costs, strict terms, and no automatic refunds weaken its value for solo founders.
Ideal user: A solo founder or rep selling larger deals by phone, working from LinkedIn or Claude, and emailing B2B companies.
Alternative: If email is your main need, compare the Hunter review. If you want an email and mobile on one credit, read the UpLead review.
Bottom line: Start on the Free plan and count your needs in credits. Confirm slider prices and the rollover policy with support in writing before any annual commitment.
Skip Lusha if you need many phone numbers on a small budget. A phone costs 5 credits, so Free covers eight. For email, compare the Hunter review, or read the UpLead review for an email and mobile on one credit.
Skip it if you need an Arabic interface or Italian contacts. The listed interface languages are English, Spanish, French, and Portuguese. Lusha says Italian contact data isn't currently available.
Skip it if you want a guaranteed refund for bad data. The Terms say a used credit can't be revoked, and no refund is based on record quality. The help center says credit refund requests get manual, case-by-case review.
You sell to companies and need an email and a direct phone number for the right person. Lusha reveals both from your browser, and the Free plan gives 40 credits a month. The catch: a used credit isn't refunded, and the Terms restrict what you can do with the data.
The task: You sell to small software companies and need the email and phone of 30 managers.
The task uses about 183 credits, more than four times the Free plan. Lusha publishes no time estimates for these steps, only testimonials the company chose.
You can't calculate ROI in dollars because paid plan prices sit on a slider that wasn't readable as text. The practical rule: a full contact costs 6 credits, so multiply the slider's credit price by 6 and compare it to your first deal.
Accuracy raises the real cost. At the stated 85% phone accuracy, a working phone costs about 5.9 credits (5 divided by 0.85). A full contact with a working phone costs about 6.9.
The math works if you sell larger deals by phone. It weakens if email alone is enough. Test on the Free plan first, and remember used credits aren't refunded.
Free: $0 for one seat, with 40 credits a month that reset each cycle. It includes the extension, CRM integrations, and MCP, plus the API with strict limits.
Starter, Pro, and Premium: These are self-serve plans billed monthly or annually, with a credit slider. Prices appear on the slider in the pricing page, not in the readable text, so check them there. The page sends teams larger than 5 users to sales.
Scale: A custom annual plan with per-user credit limits and negotiable credit volumes.
Credit costs: Revealing an email costs 1 credit and a phone costs 5, so a full contact costs 6. The Free plan covers 40 emails, 8 phones, or about 6 full contacts.
Workspace and API costs: AI chat costs 1 credit per 5 prompts, cell enrichment 1 per cell, and CSV export 1 per 25 rows. An API request costs at least 1 credit, even with no results.
Rollover: On monthly plans, credits roll over up to double the plan allowance, so a 100-credit plan holds 200 at most. Annual plans give all credits upfront. The Terms say the opposite, so ask support in writing.
Monthly vs annual: The help center says monthly plans are typically priced higher than equivalent annual plans. The readable page text doesn't publish the difference.
Price history: The Terms say Lusha may change fees any time, with notice if the change affects your plan. Promotional plans renew at full price automatically, without notice. The documentation mentions "new pricing plans" but publishes no older prices.
If you cancel: Cancel in account settings, effective at the end of the term, at least 14 days before renewal per the Terms. All payments are non-refundable, and account deletion goes through support.
You click "Start for free," register with a business email, and enter a 6-digit code. The help center explains that an email flagged as invalid or suspicious can get an account suspended right after signup, with an appeal process.
The strongest early moment is revealing a contact from the extension. It works on LinkedIn, Sales Navigator, and any B2B site through Lusha Everywhere. Lusha shows an email confidence score, and filters like "Has email," "Has phone," and "Has direct phone" help you avoid wasting credits.
Friction comes from credits. The Free plan's 40 credits cover about eight phones or six full contacts, so they run out fast.
The extension works in Chrome and Edge. Lusha publishes no official time estimate for your first contact.
The homepage shows products as cards: Workspace, MCP, API, and the extension. Below them is an intelligence layer with signals, lead ranking, recommendations, and website visitors. It describes two layers: search and deep intelligence.
These are marketing pages, and the pages reviewed don't show the product interface itself. Extension speed and stability can't be described from official sources.
| Feature | Rating | Details |
|---|---|---|
| Browser extension |
|
Direct reveals on LinkedIn, Sales Navigator, and any B2B site, though each reveal spends credits |
| Workspace AI tables |
|
Lists built from a sentence and free data columns, but AI chat and export cost credits |
| Direct dials |
|
Over 117M numbers, but accuracy is 85% by the company's figure and coverage varies by country |
| Buying signals |
|
26 dated signals refreshed weekly, but signal enrichment spends credits |
| Claude connector and MCP |
|
Search and enrichment inside chat on every plan, but it can't send messages |
| API |
|
Broad endpoints, but strict limits on Free and Starter |
| Engage |
|
Sequences through Gmail or Outlook, and plan availability isn't published in the readable text |
The listed channels are live chat in the dashboard, support@lusha.com, the help center, and a feature request board. The documentation mentions an account manager for annual plans.
The Terms say support runs Monday to Friday, 9:00 to 00:00 (GMT+3), and Sundays and Israeli public holidays, 15:00 to 00:00. Lusha guarantees 99% weekly platform availability.
If availability falls short, notify Lusha in writing. A second shortfall within three months lets you terminate with a prorated refund. Otherwise the service is "as is," and liability is capped at $100.
This review doesn't use review sites or forums, so it includes no summary of independent opinions. That's a known limit of this review.
The official pricing page shows a 4.3 out of 5 rating with award badges, without naming the rating source. The pages show testimonials from xGrowth, Insight Global, Nextgen, Carto, and Anaplan. They also show case studies from WalkMe, Zesty, and Oracle NetSuite, one claiming ROI above 1000%.
These are testimonials the company chose. The phone accuracy figures in them range from 80% to 90%. Check current G2 ratings yourself, and look for feedback from people targeting your industry.
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