A video messaging platform for the workplace that allows you to record and share screen and cam videos instantly.
Loom is an async screen recording and video messaging tool, founded in 2015 by Joe Thomas, Vinay Hiremath, and Shahed Khan. Atlassian acquired Loom in 2023 for roughly $975 million, and it now operates as part of the Atlassian product family alongside Jira and Confluence.
The company reports being used by millions of people across 400,000+ companies. Since the Atlassian acquisition, Loom has pushed hard into AI-powered features, turning a recording into a written SOP, a populated Jira bug report, or an auto-generated summary, but these live specifically in the Business + AI tier, a step above the standard Business plan.
The most common use case is replacing a live call with a short recording the other person watches whenever it suits them. Instead of scheduling a 15-minute sync to explain something, you record your screen once and send a link.
A solo consultant records a walkthrough of a deliverable for a client instead of holding a status call, letting the client watch and reply on their own schedule across time zones. A founder documents a repetitive process once, on video, instead of writing (and later updating) a text-based SOP by hand.
Loom's newer AI bug report feature lets a solo technical founder record a quick screen walkthrough of a problem and have Loom automatically populate a fully detailed Jira ticket, capturing browser, OS, and console errors without manual write-up.
Record your screen, camera, or both in a few clicks from the desktop app, Chrome extension, or mobile app, with no editing required to make it usable immediately.
Automatically removes filler words, generates titles, and summarizes a recording into text, but only on the Business + AI tier, not the base Business plan most people assume includes it.
Turns a screen walkthrough directly into a populated Jira ticket, capturing technical details like browser, OS, and console errors automatically. A genuinely useful feature for a technical solo founder already living in Jira.
Trim, stitch clips together, add text, arrows, and box overlays, and apply custom backgrounds, all without needing a separate video editing tool for internal or client-facing content.
See who watched a video, how far they got, and whether they clicked a call-to-action, useful for a founder using Loom for sales outreach rather than internal communication.
Solo founders and consultants replacing repetitive explanation calls and status updates with a recording the client or contractor can watch async, especially across time zones.
Technical solo founders wanting AI-generated Jira bug reports from a quick screen walkthrough, though this requires the pricier Business + AI tier to get the AI portion of that workflow.
Screen and camera recording, unlimited meeting-recording length, Chrome extension, desktop app, mobile app (iOS/Android), custom backgrounds
Trim and stitch clips, text/arrow/box overlays, embeddable video links, hundreds of tool integrations (Slack, Google Workspace, Jira, Salesforce, Figma)
Filler-word removal, auto-generated titles, AI-generated summaries, AI bug reports (Jira), turn recordings into written docs
Video comments, emoji reactions, tasks and CTAs embedded in video, transcripts and closed captions in 50+ languages
SSO, SCIM, custom data retention policies, privacy settings, workspace analytics, custom branding removal
Starter (Free): Up to 50 workspace members, 25 videos per person (a lifetime library cap, not monthly), 5-minute recording limit per video, unlimited meeting-recording length, unlimited screenshots, transcriptions in 50+ languages, basic integrations. Once you hit 25 videos, you delete an old one to record a new one.
Business — $18/user/month (billed monthly) / roughly $15/user/month (billed annually): Unlimited workspace members, unlimited videos, unlimited recording length, unlimited screenshots. Does not include Loom's marketed AI features.
Business + AI — $24/user/month (billed monthly) / roughly $20/user/month (billed annually): Everything in Business, plus AI-powered editing, filler-word removal, auto-generated titles and summaries, and AI bug reports. This is the tier most teams actually need to get the AI experience Loom advertises.
Enterprise: Custom pricing, contact sales. Adds SSO, SCIM, advanced security controls, and centralized billing. Third-party deal data puts the median Enterprise contract around $40,000/year.
Annual vs. Monthly: Annual billing saves roughly 15-20% on both Business and Business + AI. Some sources report Business plans require annual commitment; others confirm monthly billing is available at the higher rate. Confirm current billing flexibility directly with Loom before assuming either applies.
If You Cancel: Reported pricing figures for Loom have varied meaningfully across sources since the Atlassian acquisition, more than is typical for a SaaS tool. Treat any third-party number, including the ones above, as a starting point to confirm directly, not a final figure.
⚠️ Worth knowing: the AI features Loom leads with in its own marketing require the $24/user/month tier, not the standard $18/user/month Business plan. If AI editing and summaries are the reason you're considering Loom, budget for Business + AI specifically, not the cheaper Business tier.
Prices last verified August 2026 from multiple third-party sources with some variance; confirm current figures directly on Loom's pricing page before subscribing.
A live status-update call, since the recipient watches on their own time instead of both people needing to be free simultaneously.
Manually written step-by-step instructions for a repetitive process, since a screen recording often communicates the same thing faster and more clearly.
A separate transcription tool for meeting or walkthrough content, since transcripts in 50+ languages are generated automatically.
Live video calling tools like Zoom or Google Meet, since Loom is built for one-way async communication, not real-time discussion or negotiation.
A dedicated video editor for polished, external-facing marketing content. Loom's built-in editing (trim, stitch, overlays) covers quick internal or client-facing videos, not a produced brand video.
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