A video messaging platform for the workplace that allows you to record and share screen and cam videos instantly.
A highly restrictive entry tier that limits recording length and enforces a strict capacity cap on your total video library.
Forever free
The baseline paid tier for unlimited recording capacity, but intentionally stripped of all generative AI automation features.
The fully functional tier that unlocks Loom's actual value proposition, including AI text-based editing and automated meeting recaps.
A custom-priced tier designed for large organizations, placing fundamental security controls behind large annual contracts.
Billed annually
Unlike standard SaaS free tiers that reset capacity on the first of every month, Loom's Free plan limits an account to 25 videos ever. Lean operations attempting to build a permanent Standard Operating Procedure (SOP) library will hit this maximum allowance quickly and be forced to upgrade to prevent data loss, making the free tier functionally a trial.
Following its acquisition by Atlassian, Loom clearly segmented its core offering. The standard Business plan ($18/month) provides unlimited recording space, but it removes all Generative AI tools. To utilize the filler-word removal and automatic summaries that make the platform highly efficient, operations must purchase the specialized 'Business + AI' tier ($24/month), which noticeably increases the baseline software expense.
Loom bills strictly by the 'Creator' seat. While viewers can watch the content for free, any team member who needs to record a video—such as a developer explaining a technical bug or a support agent walking through a dashboard—requires a full paid license. For distributed, agile teams where multiple people record only occasionally, this individual per-seat architecture becomes highly expensive compared to workspace-level pricing.
The Starter plan does not give you 25 videos per month; it enforces a strict 25-video lifetime limit [1.1.2]. Once an agile team records their 25th process document, they are completely locked out of creating new videos unless they permanently delete older ones, which prevents the creation of an asynchronous video library.
Despite Loom marketing itself as an AI-powered tool, this $18/month tier includes zero AI functionality [1.1.2]. If a team wants filler-word removal or auto-summaries to speed up their communication workflow, this tier functions only as a basic screen recorder.
To access the AI features that actively save time, operations are forced to pay a 33% markup over the base plan [1.1.1]. For a lean operation of 10 people, this mandatory upgrade adds $720 a year solely to access automated transcription cleanup and titles.
Loom requires operations to negotiate enterprise contracts to access basic IT security features like Single Sign-On (SSO) and automated data retention policies [1.2.1]. Operations requiring compliance cannot simply pay a transparent add-on fee; they must enter sales cycles for contracts that average roughly $40,000 annually.
No. The Starter plan maintains a strict lifetime cap of 25 videos total per workspace. Once this capacity is reached, you cannot record new videos unless you permanently delete older ones, making it impossible to maintain a growing knowledge base without moving to a paid tier.
No. The $18/month Business plan includes only basic manual waveform editing. All automated editing functionalities, including silence removal, filler word removal, and automatic chapters, are strictly locked behind the $24/month Business + AI plan.
No. Loom allows unlimited 'Viewer' accounts for free. Viewers can watch the videos, react with emojis, and leave text comments without requiring a paid seat. You only pay for 'Creator' seats, which are the users who actively record and publish new videos.
