Frase: AI Content and GEO Platform With Tiered AI Citation Tracking

What is Frase?

Frase is an AI-powered content and SEO platform, founded around 2015-2016 by Tomas Ratia and co-founders in Boston. It was acquired by Copysmith in October 2022, which also owns the AI writing tool Rytr, and now operates as part of that group while keeping the Frase brand.

Frase has repositioned itself specifically around GEO (Generative Engine Optimization), the practice of getting cited in AI-generated answers on ChatGPT, Perplexity, Claude, and Gemini, alongside traditional Google SEO. It holds a 4.8/5 rating across 500+ reviews on G2 and Capterra, and is SOC 2 Type II and GDPR compliant.

What is Frase used for?

The most common use case is auditing your existing content, seeing exactly which pages are losing ground on Google or missing from AI answers, then having Frase draft the fix. You start with a site crawl that scores every page for SEO, GEO, and AI readiness, ranked by impact.

A solo consultant runs the audit, sees a page that used to rank well is now being cited by a competitor instead, and lets Frase draft a revision addressing the specific gap. A course creator uses Frase Answers, a widget that captures the real questions visitors ask directly on the site, feeding those questions back into what Frase researches and writes next.

Content Guard watches your published pages for ranking or traffic decay on Google, drafts the fix automatically, and republishes once you approve, catching a slipping page before it disappears from search entirely.

Frase Capabilities

Full-Loop Automation

Runs audit, research, writing, publishing, and monitoring in one connected workflow, so a page that starts slipping gets caught and fixed without manually re-running five separate tools.

AI Visibility Tracking (Tiered by Plan)

Monitors where and how often AI engines cite your content, but the engine coverage expands by plan: Starter covers ChatGPT and Google AI only, Professional adds Perplexity, and Scale adds Claude and Gemini for full 5-engine coverage.

Content Guard

Watches live pages for a drop in Google rank or traffic, drafts the revision, and republishes once you approve. You can opt in to let low-risk fixes ship automatically, but review is the default.

Adjustable Autonomy

Every content type starts under manual review. As the AI Agent proves reliable on a specific content type (like FAQ pages), you can opt to let it publish that type on its own, one type at a time.

FraseCMS (Optional Hosting)

A free-to-start hosting option for published content, 100,000 page views/month included with any paid plan, with paid tiers removing the Frase badge and adding your own domain.

Who uses Frase?

Content Creators & Bloggers

Marketers & Advertisers

Founders & Executives

Freelancers & Solopreneurs

Small Agencies

B2B SaaS / Tech Startups

Who Gets Real Value From Frase

Solo Founders Actively Publishing

Ideal for those who want concrete data on whether AI search engines are citing them, not just tracking traditional Google rankings.

Consultants & Freelancers

Perfect for running site audits, finding pages losing ground to competitors in AI answers, and instantly generating targeted revisions.

Content-Heavy Businesses

Highly effective for teams that need automated monitoring (Content Guard) to catch and fix traffic decay before a page disappears from search entirely.

Frase Features

Research & Writing

SEO and GEO content research, topic clusters, AI Agent drafting in your brand voice, competitor and SERP analysis, multilingual writing (70+ languages).

Optimization

Content scoring for SEO and AI readiness, GEO optimization, site audit with ranked fix list, internal linking suggestions (Professional and up).

Monitoring

Content Guard (page decay detection), AI Visibility (engine coverage varies by plan), AI crawler monitoring (Professional and up), daily share-of-voice tracking.

Publishing

WordPress, Webflow, Sanity, Wix integrations, FraseCMS hosting (free tier included, paid tiers add-on), content calendar (Professional and up).

Backlinks & Agentic Access

Link gap identification, drafted outreach messages. MCP server and CLI for running Frase from Claude, Cursor, or other AI tools directly, API access.

Agency Features (Scale and up)

Multi-site, multi-seat workspace, client-ready exportable reports, content repurposing into channel-specific posts, white-label and branded client portals (Enterprise only).

About Frase Pricing

Starter

$49 /month

Professional

$129 /month

Scale

$299 /month

Frase's pricing is tiered primarily by article limits, audit volume, and critically, how many AI engines it tracks for citations.

Free Trial: 7-day free trial, no credit card required. Includes Professional's full feature set capped at 5 articles and 50 audit pages.
Starter: $49/month (month-to-month) / $39/month (annual). Includes 10 articles, 50 audit pages/month, 1 seat. AI Visibility covers ChatGPT and Google AI only.
Professional: $129/month (month-to-month) / $103/month (annual). Includes 40 articles, 250 audit pages, 3 seats. Adds Perplexity to AI Visibility.
Scale: $299/month (month-to-month) / $239/month (annual). Includes 100 articles, 1,000 audit pages, 5 seats. Adds Claude and Gemini for full 5-engine AI Visibility coverage.
Enterprise: Custom pricing. Adds custom branding, SAML/SSO, and dedicated support.

Optional Hosting: FraseCMS offers a free tier (100k views/month) with paid tiers starting at $19/month for custom domains.

What Frase Replaces in Your Stack

✓ Can Replace

Manual SERP research and content briefs built by hand, since Frase automates competitor and topic analysis into a ready-to-use brief.
Guessing whether your content is still ranking, since Content Guard actively monitors published pages for decay rather than waiting for you to notice a traffic drop.
A separate tool for checking if AI engines mention your brand, since AI Visibility tracks citation share across major AI search platforms directly.

→ Sits Alongside

Your actual website or CMS. Frase publishes into WordPress, Webflow, Sanity, or Wix rather than replacing your site, or optionally hosts content on FraseCMS as a separate, standalone option.
Your link-building relationships. The Backlinks feature finds link gaps and drafts outreach messages, but it sits alongside, not replaces, the actual relationship-building that earns a link.
Your own editorial judgment. Content Guard and the AI Agent draft every fix and every new article, but human approval is the default on every plan, not an afterthought.

Honest Note

⚠️ Worth knowing: If AI citation tracking is the actual reason you're buying Frase, read the engine coverage carefully. The $39/month Starter plan only monitors ChatGPT and Google AI, missing Perplexity, Claude, and Gemini entirely. Full 5-engine coverage requires Scale at $239/month.

Prices last verified August 2026. Check Frase's pricing page for current rates before subscribing.

Frequently Asked Questions

Likely yes, if AI citation tracking across multiple engines matters to you. Starter's narrow 2-engine AI Visibility coverage is the most common reason solo founders outgrow it faster than the article and audit limits alone would suggest.

About 20-30 minutes to run your first site audit and get a ranked fix list. Actual ranking or AI citation improvements take weeks to materialize after publishing; Frase is upfront that no tool ranks a page inside a trial.

It's genuinely useful. The 7-day trial runs Professional's full feature set, including autonomous publishing, capped at 5 articles and 50 audit pages. You leave with real, finished, publishable work, not just a demo.

On Starter, Frase simply holds at your limit until the next cycle or an upgrade, no surprise charge. On Professional and Scale, optional pay-as-you-go overage exists but is off by default, so it never bills you without your choosing to turn it on.

No. Frase handles the research and drafts a scored, ready-to-improve piece; you bring judgment on strategy and final approval. The learning curve is more about understanding the audit scores than technical SEO skill.

Frase's differentiator is running the full loop, research through publishing through ongoing monitoring, in one workspace, rather than handing off between separate tools. Its GEO/AI Visibility tracking is also a more central, currently-maintained feature than in some longer-established SEO tools, though how many AI engines you're tracked across depends heavily on your plan tier.

What Is Frase?