An AI-powered SEO content tool that helps you research, write, and optimize high-ranking content in minutes.
An entry-level SEO brief and writing assistant, strictly capped for single users managing a low-volume workflow.
The realistic starting point for agile teams, unlocking multi-user collaboration and optional overage billing.
A high-volume tier built for multi-brand operations and full-spectrum Generative Engine Optimization (GEO).
Frase's 2026 pricing heavily gates 'AI Visibility' tracking [2.2.6]. The $49 Starter plan only shows how your brand ranks in ChatGPT and Google AI. To see data from Perplexity, you must pay $129/month. To see data from Claude and Gemini, you must pay $299/month. Lean operations must calculate whether tracking secondary AI platforms justifies a 600% increase in base software costs.
While the steep upgrade path seems aggressive, Frase actively replaces multiple tools. It combines the functionality of an SEO brief builder (like Surfer SEO), a content optimizer (like Clearscope), and a site audit crawler (like Ahrefs). For independent operators and agile teams, paying $129/month for Frase's Professional tier can actually result in a net savings of $150-$200/month by canceling redundant SEO point-solutions.
Historically, AI tools charged by the 'generated word' or required expensive add-ons for unlimited generation. Frase abandoned this model. All plans—even the $49 Starter—include unlimited AI-generated words. The restriction is instead placed on the number of 'Articles' (document containers) you can open per month. You can rewrite an article 500 times inside its container at no extra cost.
The Starter plan does not allow for pay-as-you-go overages [2.1.1]. If you produce 10 articles and suddenly need to draft an 11th for a timely campaign, you cannot simply buy an extra credit. You are forced to upgrade to the $129/month tier instantly.
Unlike Starter, this plan allows 'pay-as-you-go' capacity. Extra articles cost $5 each. If your team occasionally needs 45 articles instead of 40, you can pay a $25 overage fee instead of jumping to the $299/mo Scale plan. This creates excellent cost control for fluctuating production.
If you are executing a true 'AEO/GEO' (AI Engine Optimization) strategy and need to monitor brand visibility across all major LLMs—including Claude and Gemini—you are strictly forced into this $299/month tier. The lower tiers intentionally blind you to these specific engines.
No. The $49/mo Starter plan is strictly locked to a single user. To add an assistant or co-worker, you must upgrade your base plan to Professional ($129/mo), which includes 3 seats out of the box.
On the Starter plan, your account is hard-capped; you cannot create new documents until your billing cycle resets. On the Professional and Scale plans, you can toggle on 'Pay-as-you-go' capacity, which bills you a small flat fee (e.g., $5) for every extra article generated past your limit.
No. Frase does not have a freemium model. They offer a 7-day free trial that provides full access to the features (capped at 5 articles) without requiring a credit card upfront. After 7 days, you must choose a paid tier.
