An integrated marketing and CRM platform for solo founders to grow their business across email, SMS, and chat.
A sandbox environment suitable only for testing the UI, heavily restricted by a strict daily sending limit.
Forever free
A stripped-down entry tier that removes the daily send limit but restricts your contact list and features.
The realistic starting point for modern email marketing, unlocking automations and removing branding.
Brevo historically championed an 'unlimited contacts' pricing model. However, their 2026 pricing structure quietly introduced hard contact caps on the entry tiers. The $9 Starter plan limits you to 500 contacts, and the $18 Standard plan limits you to 1,500. To actually unlock 'unlimited contacts,' you must upgrade to the 20,000 emails/month tier, which costs $29/month. This drastically alters the ROI for bootstrappers with large, inactive lists.
The $9/month Starter plan forces you to display the Brevo logo at the bottom of every email you send. To remove this branding, Brevo charges a mandatory $10.80/month add-on fee. This means achieving a professional, unbranded aesthetic actually costs nearly $20/month, at which point you are better off purchasing the Standard plan or switching to a competitor like MailerLite.
Brevo's base prices look cheap, but they aggressively modularize essential marketing features. If you want multi-user access for a VA on the Standard plan, it is a paid add-on. If you want WhatsApp campaigns, a single burst of 1,000 messages to the US or Europe will cost hundreds of dollars in external usage fees on top of your subscription.
The 300-email daily cap is a hard wall, not a monthly pool. If you have a 500-person waitlist and attempt to send a launch announcement, 200 people will not receive the email. The Free plan is strictly for testing, not operating a live business.
Brevo recently added strict contact caps to their entry tiers. The $9 plan limits you to 500 contacts [1.1.5]. If subscriber #501 joins your list, Brevo automatically upgrades your plan to the next tier and increases your bill without requiring permission.
You are forced into this $18 tier the moment you need basic email sequences (like a welcome drip or cart abandonment). The cheaper Starter plan explicitly disables all marketing automations, making it useless for hands-off nurturing.
Both, as of their latest updates. Brevo primarily charges by email send volume. However, the lowest pricing tiers (5,000 to 15,000 emails/month) now enforce hard contact limits ranging from 500 to 2,500 subscribers. Unlimited contacts are only unlocked on the 20,000+ volume tiers.
The 300 emails/day is a strict hard cap. If you send a newsletter to 400 subscribers, only the first 300 will receive it on that day. The remaining 100 will be blocked, requiring you to manually log in the next day and use the 'Requeue' option to send the rest.
Paradoxically, the Free plan includes basic marketing automation (capped at 2,000 contacts), but the paid $9 Starter plan explicitly removes marketing automation entirely. You must upgrade to the $18 Standard plan to build multi-step automated email workflows.
